Nobody knows why Cameron wants to be PM

This UK election campaign has been the most tepid and uninspiring I can remember. Everyone seems bored.

Support for Labour and Conservatives has hardly flickered (both stuck around 33%).  Barring some last minute seismic shift, Britain is heading for another hung Parliament, this time with the socialists of the Scottish National Party holding the balance of power.  They will back Labour.

The Tories have run an ineffective campaign.  They’ve targeted Miliband, but the Labour leader performed well in TV debates and his ratings are up (from minus 52% to minus 18%!).  Voters say the Tories have been too negative.

With the economy apparently strengthening, the Conservatives should have had a positive story to tell.  Growth is the strongest in Europe.  Two million new private sector jobs have been created (more than in the rest of the EU put together).  Real wages are recovering.  The deficit has halved (though debt is still huge).  This should be enough to win an election.

But the message has been garbled.  All parties have been offering spending bribes, and the morality of austerity – we cannot leave this massive debt to our children – has been lost.

The Conservatives seem ashamed of their successes.  Four hundred free schools have been founded, 4,000 schools have become self-governing academies freed from local council control, and education standards at last are rising.  But none of this gets mentioned (Cameron sacked his Education Minister to appease the teacher unions).

Week after week, the focus is on the NHS (Labour’s strong suit) and immigration (where the Tories are outflanked by UKIP).  Voters have been left wondering: What do the Conservatives stand for?

In a telling blunder, Cameron this week forgot the name of the football team he claims to support.  It was symptomatic of his lack of belief in anything.  He wants to be Prime Minister.  But nobody knows why.